Then, you can see where you lost people’s attention, identify what may have caused them to leave, and avoid making the same mistake in future videos.įor example, did you say something offensive or boring that doesn’t align with the tastes of your typical audience? Does the video lose momentum or go off topic at a certain point, causing them to lose interest? To use this tool, simply play the video, and the red line will move along the graph throughout the video to show you when viewers leave. As you can see, the video is five minutes and 27 seconds long, but on average, people who watched it dropped off about three minutes and 50 seconds into it. The image below shows an audience retention graph dropping off throughout a video as users leave. With it, you’re able to uncover the point in the video where people stopped watching. This metric allows you to see the quality of your views. That way, you can identify what works and what doesn’t. Well, you need to start by understanding how well each of your current videos holds people’s attention. OK, so you want viewers to spend more time watching your videos, but how can you do that? And the best way to do this is simply by creating better videos that people want to watch more of. So the aim is to get viewers to spend more time watching your videos. This is why watch time is the main driver behind YouTube’s algorithm. When you think about it, it makes perfect sense: does a View really count as a View if the person watching wasn’t interested enough to watch until the end? Why does YouTube value Watch Time so much? Because it’s the clearest indicator of how engaging and valuable a video is. It’s so important, it’s second only to views in the YouTube Analytics Overview tab : YouTube uses this metric to measure and predict the performance of a channel or video. Watch time is the estimated total minutes people spent viewing your content. Instead, it’s best to focus on watch time. Views alone can’t provide you with the insights you need to make impactful changes to your video strategy. There’s no denying that video views are a vital metric to track when determining the success of a video. Here are 10 of the most crucial YouTube KPIs to measure. Now that you know how to navigate YouTube analytics, we’re going to discuss the metrics you should be tracking. When using the classic Creator Studio today, you can click the Back to Studio Beta link at the top of the left sidebar menu to return to the most current version of the YouTube analytics app.ġ0 YouTube analytics to improve your video performance The image below shows the old Creator Studio. You can also switch back to Creator Studio Classic near the bottom of the page. If you want to access some of the features of the Creator Studio, you can do so in the left-hand column. When you log in, you’re automatically taken to the new YouTube Studio dashboard instead of the old Creator Studio dashboard. old Creator Studioīefore we dive into the YouTube metrics, you need to know that the platform has recently upgraded its analytics from Creator Studio to the beta version of YouTube Studio, which is far more intuitive and easy to use than the former. To learn more about each of these YouTube metrics, simply click on one to expand it further. The first is an overview, and then there are three tabs that contain YouTube analytics metrics relating to what you’d like to achieve: Now, at the top of the YouTube Analytics dashboard, there are four tabs. Next, click “Analytics” in the left sidebar, and you’re in. Then you’ll be taken to the new YouTube Studio dashboard. First things first: To access your YouTube Analytics dashboard, click your profile picture at the top right of any YouTube page, and then click “YouTube Studio (beta).”
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |